VOL 04 • CORONADO BEACH • MAY 2026

GROM SIGNAL

OUTDOOR ADVENTURE & OCEAN SAFETY ADVOCACY

THE BAY SHIFT

A simple truth: Alternate bay water runs completely clean when the ocean is red-flagged.

Sewage shutdowns can keep kids off Main Beach, but Bayside alternate areas give us safe training zones. We outfit Coronado guards with high-end safety rashguards, swimmer fins, and rescue buoys.

PLAY BEACH SOUNDS
groms ZINE CAPTURED
merch READY GEAR

CHOOSE GROM OUTLET

01. FINS

$49.95

Puts a pair of entry swimmer fins in a kid's hands.

02. SPONSOR

$250

Sponsors a seasonal waterman training slot.

03. ACCESS

$2,600–$3,699

Funds beach wheelchair kits for alternate bay access.

GROM LEADERSHIP & MASTHEAD

FOUNDER & EXECUTIVE DIRECTOR: KIMBERLY LUJAN (Cornell Executive MBA, kal267@cornell.edu)

GOVERNANCE BOARD:

  • BRIGID WEINTRAUB - LEGAL ADVISOR (Coronado mother & lawyer, guiding 501c3 filing)
  • LEAH SCHULZ - BUSINESS DEVELOPMENT (Elevate Wellness owner, community sponsorships)
  • MEGHAN CORCORAN - GROM CULTURAL ADVISOR (Avid surfer & former Coronado grom)
  • PAIGE TILLS - MARKETING & SALES (Marketing executive & VP)
  • SARAH FARNSWORTH - PR & STRATEGY (PR executive, former X-Games PR strategist)

CONFLICT OF INTEREST DECLARATION

CBG Founder Kimberly Lujan's husband is a seasonal Coronado Lifeguard & Lead Junior Lifeguard Instructor. To maintain full transparency, all funds raised benefit youth water safety programs directly. He has zero financial control or benefit, and all board funding decisions are voted on without his involvement.

FINANCIAL MATRIX & COMPLIANCE

YEAR 1 SNAPSHOT:

  • OPERATING BUDGET: $2,300 (Lean Launch Model)
  • YEAR 6 SURPLUS TARGET: $100,000 (By 2031)
  • PROGRAM EFFICIENCY TARGET: 81% by Year 3 (65% in Year 1)

IRS TAX EXEMPTION STATUS: PENDING FILING. Early donations/contributions are not tax-deductible until the IRS 501(c)(3) determination is finalized. Retroactive receipts will be generated.

CA SELLER'S PERMIT: CDTFA registration active. 7.5% San Diego County sales tax remitted quarterly for merchandise transactions.

CCPA PRIVACY POLICY: Under California Consumer Privacy Act rules, donor data requires opt-in consent and will never be shared or sold. Online gateways are fully PCI-compliant.

LOCAL CO-BRANDED COLLABORATIONS

  • Clayton's Bakery: Signature "Lifeguard Donut" (proceeds to CJLA)
  • Coronado Brewing Company: "Lifeguard Lager" co-branded beer (support percentage to CBG)
  • Elevate Wellness: Corporate Sponsor, branding Junior Lifeguard rash guards
  • Urt & Grace/Yarmouth: Co-branded local surf apparel
  • Local Roasters: Specialty coffee blends

SUBMIT SIGNAL